Topic: Rick Hodgson

THE YEAR AHEAD FOR MARKETING

The author reflects on the development of marketing in Great Britain. He notes that marketers are challenged not to disappoint customers. Excerpt from Article: MARKETMG Richard Hodgson predicts staying in will become the new going out and those marketers who speak directly ...
John Lewis Partnership, the employee-owned retailer, said week to August 18 sales at its 26 UK department stores increased by 4.4 pct to 49.22 mln stg, while sales at its chain of 185 Waitrose supermarkets increased 5.8 pct pct ...